Abstract
Despite Destination Management Systems’ (DMSs) important role in management and promotion of destinations, the research on factors influencing their adoption is scarce. This paper aims to empirically analyse the influence of a comprehensive range of factors on DMS adoption and propose a model. A questionnaire survey was applied to tourism players in a Portuguese region (Centro) without DMSs. Results were subsequently analysed using Principal Component Analyses and multiple linear regressions. The study corroborates the findings of previous research. However, it also provides new insights, revealing a positive influence of available resources and strategic vision of stakeholders on the stakeholders’ willingness to adopt DMSs and a negative impact of alternative web platforms and inexistence of complementary DMSs, on adoption intentions, being proposed the model—DMSs’ Adoption Model (DeMSAM).
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