Abstract
This paper aims to examine the technology-organization-environment (TOE) predictors of Sustainable E-commerce technology adoption in SMEs of Bangladesh. The study developed a conceptual framework based on the integration of technology-organization-environment (TOE) framework. 156 quantitative survey data were collected from engaging employees from different SMEs from different parts of Bangladesh. SPSS was used in descriptive statistics, Correlation, regression and structural equation modeling approach to test and analyze the data. This study found that Perceived Relative Advantage, Compatibility, Management Support, Resource Commitment, Regulatory Forces, Competitive Forces and Economic Performance in SMEs had a positive influence on the adoption of e-commerce technologies such as responsive website, e-CRM modules, e-payment, mobile app etc. All seven hypothesized relationships were supported be the study. In the context of an emerging economy, the results can be useful for practitioners and decision-makers because they will help them justify their adoption decisions and effectively contribute to strategies for sustainability.
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