Factors Affecting Student Decisions in Taking Education in the Accounting Study Program

Abstract

This study aimed to determine and analyze the effect of the cost of education, job opportunities, academic programs, and the reputation of tertiary institutions on student decision-making in studying in the Accounting Study Program. This type of research uses descriptive quantitative using quantitative data in the form of a questionnaire. The sampling technique in this study was to use a probability sampling technique in the form of proportionate stratified random sampling, namely, 129 students at private tertiary institutions in the city of Medan with an accounting study program. This study concludes that the cost of education, job opportunities, academic programs, and college reputations simultaneously positively and significantly affect student decisions in choosing an accounting study program at private tertiary institutions in Medan City. The cost of education significantly positively affects student decisions in selecting an accounting study program at private tertiary institutions in Medan City. Job opportunities partially have a positive and significant impact on student decisions in choosing an accounting study program at private tertiary institutions in Medan City. Also, the academic program has a partially positive and significant impact on student decisions in selecting an accounting study program at private tertiary institutions in Medan City. The Adjusted R Square value of 0.795 means that 79.5% of student decisions in choosing an accounting study program at private tertiary institutions in Medan City can be explained by tuition fees, job opportunities, and academic programs. In contrast, the remaining 20.5% is explained by other factors not examined in this study. Keywords: Cost of Education, Job Opportunities, Academic Programs and College Reputation, Student Decisions