Abstract
This study is to find out and analyse the factors influencing job stress and job satisfaction and its impact on performance of Medical Representatives working under pharmaceutical industry,at Central Kerala districts (PALAKKAD, THRISSUR, ERNAKULAM and IDUKKI). We all know that increased stress leads to reduced productivity and also overall affects the overall performance.Stress is a universal phenomenon and common challenge to employee productivity,it is the unavoidable reality of modern day workplace.Apart from other professions, Medical Representative’s daily life or work involves continuous field work, continuous travelling, waiting for Dr visits, administrative work, sales pressure, and more.. Medical Representatives need to be always physically fit, mentally alert & attentive, presentable, punctual, patient, committed, responsive, skilled communicator, and an extrovert person to be able to succeed in the amazing competitive field of Pharmaceutical industry.
Highlights
2020 the spread of the COVID-19 virus has changed the work of Medical Representatives
Ho1:-There is no significant relationship between the job stress and job satisfaction
Ho2:-There is no significant relationship between stress and performance of Medical Representatives
Summary
Medical sales representatives or pharmaceutical company representatives are salesmen responsible for promoting pharmaceutical products to physician of different specialties, and thereby increases the sales of the company. A medical representative's job is too challenging to put up for sale their company's products mainly pharmaceutical drugs. Pharmaceutical businesses faced several problems whereby MR faced the most due to strict social distancing measures and individual concerns. 2020 the spread of the COVID-19 virus has changed the work of Medical Representatives. It is difficult to see a physician face to face, convincing, asking or begging him to prescribe a specific product to his patients. Field -visits had to be cancelled and the field -force was condemned to work from home, using their very untypical home-office
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