Abstract

This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers's innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified. Then, a case study is presented. The top manager of four SMEs (two of them have adopted B2B e-marketplace and two of them have not adopted B2B e-marketplace) located in China are interviewed, for the purpose of find out the influence factors they considered when they make a decision of adopting B2B e-marketplace or not. Finally, the result and conclusions are presented.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.