Abstract
This paper reports the results of an experiment to determine the effects of questionnaire format, reminder format, and followup format on both response rate and response speed in a mail survey. Complete responses were received from 2212 of a sample of 2638 part- time university students, a rate of 83.8%. Mean response time was 16.09 days. Results indicated that: (1) typeset questionnaires were more effective than photocopied question- naires in terms of both response rate and speed; (2) the use of reminder postcards signifi- cantly increased both rate and speed; (3) there was no advantage in hand-addressed reminders over computer-produced labels; and (4) sending a replacement questionnaire as opposed to only a followup letter did not significantly increase response rate, but follow- up format interacted with questionnaire format in influencing response speed.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
