Abstract

This study examines the current state of dairy farming in India. It investigates the impact of four factors (cattle feed, cattle health, climatic conditions, and milk handling) on milk productivity from theperspective of dairy farmers. A cross-sectional study using inferential statistics was conducted with dairy farmers, using a questionnaire to gather information on milk productivity. The study employed SmartPLS to analyze the measurement and structural models to support the positive hypothesis. Thestudy employed a combinative PLS method, which aligns with the characteristics of a structuralequation model. A focused group analysis was also performed to gather respondents' opinions and provide recommendations. The findings indicate a positive relationship between the four independentvariables and milk productivity quality. Furthermore, adopting an organic and natural approach to cattle feed can reduce feed costs. Access to government veterinary hospitals, along with continuous medical support and potential private veterinary hospitals, as well as the use of proper concrete, sheds with effective heat management and measures to address rainy season challenges, and maintaininghygiene during milk transportation, will be beneficial for dairy farmers and lead to increased milk productivity.

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