Factors affecting product life cycle in electronic enterprises – evidence from an emerging country

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Introduction:This paper is the product of the study “Factors affecting product life cycle in electronic enterprises – Evidence from an emerging country” developed at the Electric Power University and National Economics University between 2020 and 2022.Problem:The electronic manufacturing industry is increasingly developing in emerging markets and integrating into the global economy. The life cycle of electronic products is shorter and requires management.Objective:The paper aims to study factors that affect the product life cycle in Vietnamese electronic enterpri-ses. The study helps managers in cost management.Methodology:The paper used a survey of non-probability sampling, and applied regression analysis to examine Vietnamese electronic enterprises. The analysis is done by SPSS and Smart PLS software.Results:The research results indicate that technology, consumer trends, and R&D are factors affecting product life cycle and post-sale service, and disposal has no impact on electronic products’ life cycle. This could be ex-plained by the fact that electronic products are constantly updating and their life cycle is short, that post-sales service does not play a key role, and that waste treatment after sales is not taken seriously by manufacturers, customers, or other related parties. Conclusion:The results give some meaningful insights for electronics or other enterprises in Vietnam to use effective management of product life cycle. Originality:The results of this paper provide practical insights into the management of product life cycle and cost management of product life cycle for researchers and managers.Limitations:The research model should be expanded and the sample size increased to get an overview and greater insight.