Factors Affecting International Tourist’s Revisit Intention in Vietnamese Tourist Destinations

Abstract

Objective: The study focuses on analyzing and identifying the factors affecting the international tourist’s revisit intention in Vietnamese tourist destinations. Theoretical Framework: Through a literature review, the study approached the integration of the theory of planned behavior (Ajzen, 1991) with the perspective of Ego involvement (Zaickhowsky, 1985) to identify 6 groups of factors affecting the international tourist’s revisit intention in Vietnamese tourist destinations. Method: Following collection, the data are cleaned, and SPSS software is used to evaluate the data for appropriateness, dependability, and EFA analysis to test the study model's relationships. Results and Discussion: The research results show that the 6 factors are divided into two groups: the group related to destination brand has the highest structural path coefficient (0.655) and the group related to perceived quality has the highest structural path coefficient. lower structure (0.186). Research Implications: Research results implication that State tourism management agencies and tourism businesses need to work closely with local residents to build a brand of Vietnamese destinations worthy of the wealth of landscape, culture and tourism values to change the minds and intentions of international visitors to Vietnam's tourist destination Originality/Value: Besides using the TPB model (Ajzen, 1981) in research on behavioral intentions, the new point of this research is the integrated use of the theory of the perspective of Ego-involvement (Zaickhowsky, 1985) to recognize Identify factors affecting international tourists' intention to return to Vietnamese tourist destinations.