Abstract
Mobile money service allows mobile users to perform financial transactions using their mobile phones which helps to decline the physical use of money. Therefore, the objective of the study was to identify the factors affecting intention to use mobile money service in Sri Lanka and the relationship between those identified factors and intention to use mobile money services. Further, the study is carried out to assess the moderating impact of demographic factors on the relationship between those factors and the intention to use mobile money. The data collection was carried out through a structured questionnaire from 400 randomly selected participants of Western province Sri Lanka. Usefulness, trust, risk, awareness, and knowledge are identified as the key factors affecting the intention to use mobile money service. There was a significant positive relationship between usefulness, trust, awareness, and knowledge with the intention to use mobile money while the risk was significantly negative. Further, the moderating impact of demographic factors on the above-identified five factors was assessed and it was noted that gender and age do not moderate the relationship between the above-identified five factors and user intention, but income level and job title moderate the relationship between above-identified factors and user intention. Based on the results of the study it is recommended that mobile telecom operators should take actions to increase usefulness, trust, awareness and knowledge while taking actions to decrease the risk factors involving in the service. Further, it is recommended to consider education level and working experience as moderating demographic factors of factors effecting on intention to use mobile money services.
Highlights
Technologies have a strong impact on our lives
H1: There is a positive relationship between Perceived Usefulness and the intention to use mobile money services
The questionnaire consists of three main sections, in the first section brief introduction is given to the respondent about the scope of the research and explain the objective of the questionnaire, in the second section questions are focused on collection demographic factors
Summary
Technologies have a strong impact on our lives. Considering the tremendous growth of ICT technologies, the internet has created an incredible market space. Telecommunication and wireless mobile network have grown exponentially in the area of facilities and equipment of mobile devices, standards and network implementation, and user acceptance. Those are likely to create new opportunities for users, businesses, and services providers (Anckar and Walden, 2003). This new type of commerce, Mobile commerce (m-commerce), is starting another era of innovation in business and it will continue to extend the way organizations perform business and will change the relationships between companies, customers, suppliers, and partners (Anckar and Walden, 2003). This new type of commerce, Mobile commerce (m-commerce), is starting another era of innovation in business and it will continue to extend the way organizations perform business and will change the relationships between companies, customers, suppliers, and partners (Anckar and Walden, 2003). Jenkins (2008) defined mobile money as money that can be accessed and used via mobile phones
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