Abstract
In recent years, along with the economic achievements is the increasing awareness of commercial health insurance needs, especially in the context of the COVID-19 epidemic. Realizing that the demand is growing but being directly affected from the global disease, the research was carried out to identify factors affecting the intention to purchase commercial health insurance in Hanoi, one of the areas heavily suffering from the pandemic. By collecting 251 subjects in Hanoi as well as using both qualitative and quantitative research methods, the result has pointed out five main factors: (1) Attitude towards risk, (2) Subjective norms, (3) Perceived behavioral control, (4) Perception of products and services’ quality of the insurance company and (5) Income. The analysis and conclusions are made in order to contribute useful recommendations along with documents to both regulators and insurance companies within Vietnam. Keywords: Commercial health insurance, COVID-19 pandemic, intention to purchase DOI: 10.7176/EJBM/14-5-02 Publication date: March 31 st 2022
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