Factors Affecting Individual Customers’ Online Savings Deposit Behaviours at Vietnamese Commercial Banks

Hoai Linh Do,National Economics University, Vietnam

doi:10.47191/ijsshr/v4-i4-13

Hoai Linh Do, National Economics University, Vietnam

Open Access

https://doi.org/10.47191/ijsshr/v4-i4-13

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Abstract

The paperaims at detecting factors affecting individual customers' online savings deposit behaviours at Vietnamese commercial banks based on theoretical frame works such as the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), and Theory of Perceived Risk (TPR). The survey was sent to the respondents via Google Forms and direct questionnaire. Based on response of 430 valid questionnaires were included in the analysis. Data were analyzed according to the process from testing reliability scale to factor analysis, correlation analysis, and regression analysis. The results showed that Perceived usefulness is the most influencing factor, followed by Brand reputation and Financial benefits. In which, Perceived risk has a negative influence on transacting behaviours. Accordingly, recommendations were proposed to enhance online saving deposit of individual clients at banks

Highlights

The operation and development of every economy must be based on a system of resources, of which capital is an irreplaceable resource
Through the research process, the authors found that all 8 factors have an influence on online savings deposit behaviours of individual customers at Vietnamese commercial banks, of which the most powerful is Perceived Usefulness
The study shows that the inevitable trend of online savings deposits in the context of the world is changing, along with the trend of globalization, world economic integration, and especially the ferocious development of science, technology, and industry 4.0

Summary

Introduction

The operation and development of every economy must be based on a system of resources, of which capital is an irreplaceable resource. According to statistics from the financial reports of the fourth quarter of 2020 of 28 domestic banks, the 10 banks with the most customer deposits in 2020 include Agribank, BIDV, Vietcombank, Vietinbank, SCB, Sacombank, ACB, MB Bank, SHB, Techcombank. This list did not change compared to 2019. Previous studies mainly focus on the issue of saving at the counter or accepting E-Banking in general but not on online savings deposit of individual

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Conclusion