Factors affecting home-made food product marketing willingness of women: a case of Gokceada district

Abstract

In this study, it is aimed to determine the factors affecting home-made food products marketing willingness of women who produce home-made food products in Gokceada district of Canakkale province. The number of farm was determined using a simple random sampling method. The data were collected from women in 155 agricultural farms. The survey was conducted from December 2018 to June 2019. The data were analyzed by descriptive statistics and logit model. According to the study results, the average age of women was 50.9, the education level of 51.3% them was a secondary school and above and 80.9% of them were married. The logit model results revealed that own agricultural land assets, the status of animal husbandry, continuing home-made food production and home-made food production as the main source of income had a positive effect on home-made food products marketing willingness of women; whereas age, education level, household size, and income level had a negative impact. As a result, the finding of the study is expected to make significant contributions to the production of home-made food products, district economy and rural development.