Abstract
Adhering to large-scale agricultural operations is one of the basic ways to develop green agriculture, and it is also an inevitable choice for the development of modern agriculture in the country. Among them, as a major agricultural production province in China, the development of family farms in Heilongjiang Province has a significant impact on green agriculture. Based on the theory of planned behavior (TPB), this study takes the 222-demonstration bases of family farms evaluated in Heilongjiang Province in 2019 as samples and constructs a structural equation model (SEM) to discuss the influence of participation in the family farms in green agricultural production financing behavior in-depth based on directional design, distribution, recycling, and sorting out questionnaires. The research found that the financing willingness of the farmers is determined by the attitude, subjective norms, and perceived behavior system of the family farm manager, and the financing willingness of the farmers and perceived behavioral control are determined by the financing behavior of the farmers. Among them, attitudes, subjective norms, and perceived behavioral control have a significant positive impact on financing intention and have a further effect on financing behavior. Financing willingness and perceived behavioral control have a direct effect on financial behavior and have a significant positive effect on it. This article aims to improve and enhance the financing environment for family farms to participate in green agriculture, to increase the enthusiasm of the new agricultural operators to participate in green agriculture.
Highlights
China is a big agricultural country, and agriculture has always been in an important position in the economic development of China
Combined with the research of Ploypailin (2021), this study evaluates the attitude of the family farm to participate in the financing behavior of green agricultural production from three aspects, namely, the expectation of family farm operators on the economic benefits of the farm operation, the expectation of green agricultural development, and the psychological expectation of the incentive policies of the government
The attitude of family farm operators has a significant positive impact on their willingness to participate in green agricultural production financing, affecting the financing behavior of the farmers (Läpple and Kelley, 2013; Veronika et al, 2020) used the discrete choice experiment to investigate the willingness of German farmers to accept sustainability standards, and found that the behavior and attitude of the farmers have a significant impact on the final decisionmaking
Summary
China is a big agricultural country, and agriculture has always been in an important position in the economic development of China. Since the reform and opening-up, the agriculture of China has developed rapidly and experienced a series of major changes from collectivization to marketization, and small-scale peasant economy to a large-scale operation. Green Agricultural Production Financing Behavior to many years of household contract responsibility system in China, coupled with insufficient social security, unclear land property rights, and other factors, the phenomenon of agricultural industry decentralization is serious (Ling et al, 2015). Promoting agricultural modernization is of great significance to the sustainable development of agriculture of China, among which, insisting on large-scale agricultural management is one of the basic ways (Wan et al, 2018; Zhang et al, 2018)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
