Abstract
Fertilizer market is an important component of agricultural economy of the Asian countries. This study was carried out to explore factors affecting decision to purchase fertilizer by the farmers. Data were collected from 200 farmers through five-point Likert-type questionnaire constructed for current study. The questionnaire was used to seek farmers’ opinion on the significance of the selected determinants to purchase fertilizer. These determinants are – price, fertilizer quality, brand, advertisement, soil quality, crop quality and landscapes. Results revealed that farmers gave more importance on quality of crops, fertilizer and landscape than price and advertising.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
