Abstract
Red rice in Ponjong District has increased production. Increased production of red rice causes farmers to have limited capital by balancing their daily needs. In this case, farmers have the motivation or motivation to fulfill their basic needs. This study aims to determine the motivation of farmers in farming and the relationship between the factors that influence the motivation of red rice farmers. Ponjong sub-district has three parts with three villages, namely the northern zone (Umbulrejo Village), the middle zone (Sumbergiri Village), and the southern zone (Sidorejo Village). The research location was determined purposely. Samples were taken by systematic random sampling as many as 200 samples from 399 farmers. The analysis technique in this study uses descriptive analysis and Correlation Rank Spearman. The results showed that each motivation variable, namely the need for existence, the need for relatedness, and the need for growth had a high level of motivation. The results of the Spearman Rank Correlation show that the internal factors are significant, namely education, land area, and land status, while the negative sign is age. There are no significant external factors for each zone regarding the relationship of farmer motivation to red rice.
Highlights
Food is a basic need for the community that is sourced from plants and animals
The motivation of farmers towards the farming of red rice is based on the three zones in Ponjong District of Gunungkidul Regency which includes the northern zone (Umbulrejo Village), the central zone (Sumbergiri Village), and the zone South (Sidorejo Village)
The motivation of red rice farmers has a high category in the three motivation variables, namely the need for existence, the need for relatedness, and the need for growth
Summary
Food is a basic need for the community that is sourced from plants and animals. Food is needed for survival to meet the maintenance of the body that will produce energy. The food that becomes a staple food in Indonesia is rice. That the rice plant is an important plant to produce rice. The variety of rice makes the community can determine for food needs with one of them is red rice. Red rice is rice that has good benefits for health. The red colour in rice is formed from anthocyanin pigments that are found in the pericarp and tegmen. In addition to being beneficial for health, red rice has productivity, resilience with pests and diseases, as well as ease in its maintenance [2]
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