Abstract
Due to the COVID-19 outbreak, e-commerce is also becoming many small businesses' only means of survival (International Trade Centre, 2020). Now, more than ever, it is essential that women entrepreneurs are able to operate in a digital environment and engage in e-commerce, and that economies remove barriers to the growth of their firms. The goal of this study is to investigate how the key factors influencing the adoption of e-commerce are influenced by the elements of technology, organization, and environment (TOE). The conceptual framework will be used in future study in order to identify the elements that led to the rise in popularity of e-commerce.
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