Factors Affecting Domestic Tourism Promotion in Jordan: A Case Study of the Official Media

Abstract

This paper deals with the impact of the Jordanian media in stimulating domestic tourism. When studied under various aspects, this study is deducted to evaluate the general trend of the official media and its role in increasing the size of domestic tourism in Jordan. The scientific case of this study is about the weakness of the Jordanian domestic tourism compared with the International Tourism. This is in addition to the official media's role regarding this issue. In this study, it had been concluded that the official media provides good results in the promotion of domestic tourism. Nevertheless, there are still many obstacles which continue to get in the way of the efforts which aim to develop and widen the prospects of domestic tourism in Jordan. The study pointed out a number of recommendations. One of the most important recommendations was that all media used for Tourism purposes in Jordan needs to be developed regarding the content, not the design. Also, the content should provide a real message about how an affordable domestic tourism can be appropriate and suitable for the Jordanian family. In addition, in-depth studies on the impact of the new media and its known tools to promote domestic Tourism should be developed.