Factors Affecting Demand for Accounting Services of Enterprises Using Cloud Accounting in Hanoi

Abstract

Purpose: The article analyzes the impact of factors affecting the demand for accounting services of enterprises using cloud accounting in Hanoi. Theoretical framework: This paper uses model Factors Affecting Demand for Accounting Services of Enterprises Using Cloud Accounting. Design/Methodology/Approach: The research method uses a questionnaire survey of accountants, chief accountants, business managers of enterprises in Hanoi. After the survey results are available, data processing is performed by statistical methods to determine the weight and frequency of the selected factors, and the data is processed on SPSS statistics 25 software to estimate the impact of the selected factors, factors affecting the demand for accounting services of enterprises using cloud accounting in Hanoi. Findings: Research results show that Cost Of Using Accounting Service, Trademark, Introduction, Accounting Professional Qualification, Benefits Of Using Accounting Services, Characteristics Of Businesses Using Cloud Accounting, Supplier's Support have a positive impact on the demand for accounting services of enterprises. businesses using cloud accounting in Hanoi. Research, practical & social implications: Based on the research results, the author has proposed recommendations to improve the demand for accounting services of businesses using cloud accounting in Hanoi. Originality/Value: This study fills the gap in the Demand for Accounting Services of Enterprises Using Cloud Accounting in Hanoi.