Abstract
This paper aims to understand the customer attitude toward solar energy products in the Indian context. The data of 510 respondents have been collected from rural areas of Punjab (India) through a structured research schedule using convenient sampling. Various factors have been identified that collectively impact the customer attitude towards solar energy products. Multiple regression analysis was used to measure the magnitude of the impact of the identified dimensions on the customer attitude. The results of regression analysis validated that customer attitude towards solar products is significantly determined by green purchase behaviour and government initiatives. However, dimensions such as environmental knowledge, promotion and advertisement, environmental concern, and peers influence were not found significant to the customer attitude towards solar energy products.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
