Abstract
This study aims to identify and analyze factors that are affecting customers’ acceptance of Wahda online banking services in Libya. The study group sample was 250 of E-banking users, who were chosen randomly by the authors of this research. The study concluded that there was a considerable effect of Age Factor, E-Service Quality, E-Service Complexity, E-Service Skills and E-Reliability on the adoption of E-Banking services. Age Group Factor was the most effecting element on Libyan Wahda Bank Online Customers’, while E-Security issues were surprisingly the least influential factor. This study proved the importance and effectiveness of the of the following E-Service quality dimensions: E-Banking Ease of Use, E-Efficiency, E-Design, E-Cost Effectiveness, E-System Failure and denied the existence of the effect of E-Data Protection concerns on Customers’ adoption of E-banking services
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