Abstract
The research objective is to find out (1). The magnitude of the influence of consumer behavior on motorcycle purchasing decisions. (2). Quality of service on purchasing decisions (3). Effect of product quality on purchasing decisions (4). The effect of product prices on motorcycle purchasing decisions (5). The influence of consumer behavior, service quality. The method uses quantitative descriptive. Primary and secondary data collection techniques. Analysis stepwise with Statistical Product and Service Solution. Conclusion with the results of the study (X1) obtained t count (0.042) < t table (1.660), service quality (X2) obtained t count (2.620) > t table (1.660), product quality (X3) obtained t count (1.356) < t table (1.660), and the price of the product (X4) obtained t count (9.806) > t table (1.660). Thus, the service quality variable (X2) and product price (X4) have a partial effect on purchasing decisions (Y), while consumer behavior variables (X1) and product quality (X3) have no partial effect on purchasing decisions (Y).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
