Abstract
Despite the positive outlook of various organizations on the prevalence of eco-friendly cars, Korea’s electric vehicle market is small, and growth is slow. To identify factors that hinder consumer awareness and the spread of eco-friendly vehicles, news articles and online postings on eco-friendly vehicles from 2006 to 2020 were collected and analyzed using text mining techniques. This study found that Korean consumers thought hybrid vehicles were fuel-efficient and quiet; however, there were concerns about battery life and safety due to poor battery performance and complaints about battery replacement. Nevertheless, consumers thought electric cars were sophisticated, luxurious, youthful, clean, and that technical problems would be resolved in the future. The inconveniences of charging and short-distance driving, the expenses and the lack of various dispute settlement measures have been shown to lower the intention to purchase electric vehicles.
Highlights
Automobiles that use fossil fuel as a power source have caused serious environmental problems by emitting greenhouse gases and harmful exhaust fumes
We found that consumer thought hybrid cars excelled in performance but were highly fuel efficient and convenient as new innovative products
The positive words related to hybrid cars, included “popularity,” “like,” and “prefer” showed the hybrid cars are more popular compared to electric cars
Summary
Automobiles that use fossil fuel as a power source have caused serious environmental problems by emitting greenhouse gases and harmful exhaust fumes. The demand for eco-friendly cars using alternative power sources is increasing unprecedentedly. The automobile industry is rapidly changing into an eco-friendly one, and the world’s leading automobile companies and many countries are striving to preempt competitiveness in electric cars and new technologies. According to the Ministry of Science, Information and Communications Technology of Korea, the Korean government’s goal is for the country to capture 10% of the global market by producing 3 million electric cars and 850,000 hydrogen cars by 2030. This would reduce greenhouse gases by an expected
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