Abstract
Customer buying decision has always been a popular research subject. However, there are very few studies dedicated to community-based enterprises’ customers. Therefore, this article aims to identify the significant factors that affect community-based enterprises’ customer buying decisions. The data collected from a community-based project called One Tambon One Product project’s customers were analyzed by exploratory factor analysis and revealed five main groups of significant factors. This article also proposes some practical implications for community-based enterprise and the policymakers regarding the community-based enterprise.
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