Factors Affecting Bangladeshi Travelers’ Selection of Hotels

Abstract

Understanding the preferences and choices of travelers is essential for hoteliers and other tourism stakeholders as the hotel and tourism sectors in Bangladesh become more and more competitive day by day. The purpose of this study is to look at the key factors that influence hotel choice among Bangladeshi travelers. This study also seeks to offer insights into the particular requirements and expectations of Bangladeshi travelers by examining the elements that affect the hotel selection process. Considering these elements can help hoteliers and other tourism industry professionals tailor their services to the particular requirements and expectations of Bangladeshi travelers. The data for this research was collected through an online survey. A structured questionnaire with a five-point Likert scale is used and data were collected from 379 respondents, of which the valid response rate is 75.8%. The data have been analyzed using descriptive statistics. Research result highlights that ‘Staff Service Quality’, ‘Safety and Security’ and ‘Value for money’ are the three most influential factors in selecting a hotel.