Factorial Classification of Consumers for Bamboo-based Products in Haiti: Importance and Perceived Benefits

Daphney Francois,Giang Thi Nguyen,Shu-Yi Liaw

doi:10.47747/ijbme.v2i3.424

Abstract

Recently, the use of bamboo as a material in construction and else is very typical almost everywhere in the world. Bamboo stems are able to produce after processing a variety of products ranging from household items to industrial and other applications. The purpose of this study is to identify and classify the homogenous cases that have similar needs and knowledge about the importance application and benefits of bamboo. The questionnaires were completed by 378 respondents in Haiti. The results from K-mean clustering analysis show the three groups identified were namely Functional, Aggressive, and Potential groups. The Functional group was high knowledge about important application factors and low knowledge about benefit factors. While Aggressive group was high in both factors. Besides, the Potential group with the lowest one needing improvement on both factors. This study may suggest to the Haitian population to facilitate investment and promotion of bamboo products in both national and international markets in the country.

Highlights

Nowadays, bamboo is considered one of the oldest input used to build almost anywhere in the world
Many different applications of bamboo are rated as less important by consumers, for example, bamboo garden (5.56%), bamboo crafts (5.29%), bamboo matting (4.76%), and bamboo paint brushes (3.7%). This may lead to low development and consumption of some bamboo products in Haiti
The promotion of bamboo production can generally result from the cultivation and innovation of bamboo types likely to meet the material needs of consumers and beneficial

Summary

Introduction

Bamboo is considered one of the oldest input used to build almost anywhere in the world. Bamboo can replace wood in many applications such as construction and especially in industries. Bamboo can help increase the economy, land degradation and deforestation. Highlight the social and environmental benefits, the benefits of bamboo According to several studies to develop the market, it is important to take into account the segmentation, targeting and positioning (STP) that can be considered today as one of the well-known strategic approach of modern marketing

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