Abstract
The research aims to examine critical factors that influence the acceptance and use of M-learning among Jordanian student. This study integrates technology acceptance model (TAM) with service quality factor. The primary data were collected from 487 valid questionnaires, which were distributed, to random Jordanian students in four cities. The analyses of the gathered data employed the (SPSS). The validity of the final overall model was evaluated using the statistics and acceptable fit of the measurement model to the data has been demonstrated. Based on the outcomes, the factors with the highest direct effect on Intention to use M-learning appeared to be Attitude toward using M-learning, while the factor with the highest indirect effect on Intention to use M-learning appeared to be Compatibility. The main findings of the study are: trust factor has a significant stronger impact on PEOU and PU. PEOU and PU have the stronger impact on customers' attitude, which in turn influences students’ intention to use M - learning services.
Highlights
Mobile learning or m-learning has recently evolved into a real means of education (Stead, 2005)
The growth and development of m-learning has been in line with the evolution of online world (Alzaza & Yaakub, 2011), and the rapid development of mobile technology has propelled the creation of wireless mlearning on mobile devices (Pulla, 2013)
This finding is in line with that by (Abu-Al-Aish and Love 2013), who had come to a conclusion that the factor of service quality positively and significantly impacts behavioral intention, and m-learning acceptance
Summary
Mobile learning or m-learning has recently evolved into a real means of education (Stead, 2005). This has been proven through the growth and impact of groundbreaking technology and implementation of m-learning in the last decade. The growth and development of m-learning has been in line with the evolution of online world (Alzaza & Yaakub, 2011), and the rapid development of mobile technology has propelled the creation of wireless mlearning on mobile devices (Pulla, 2013). In line with the development of means of communication, the process of learning has changed where it has evolved from the conventional face-to-face method to the distance learning and e-learning (Azizan, 2010)
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