Abstract

The subject of the study included significant conditions and factors for maintaining health in the context of ensuring the demographic security of Russian society. The object of the study was the national health of Russians and its regional specifics. Methodological approaches included a civilizational approach to the analysis of global and regional social, economic, behavioral determinants of health and population motivation for health-saving technologies. A secondary analysis of the phenomenon of national health in the context of modern humanitarian research is presented. The novelty of the study is based on the analysis of regional practices of the population in relation to their health, the structure of morbidity, factors and reasons motivating the population to take care of their health and lead a healthy lifestyle. Behavioral models of the population's attitude towards health and a healthy lifestyle are described; the structure of diseases in the population of border areas was analyzed. The specifics of motivation to preserve health through employer investments are described. It was concluded that there are regional specificities that determine the quality of public health and, in some cases, provoke specific “medical” interregional and external migration (for example, the opportunity to change place of residence to improve medical care). The health of employees of an enterprise of any form of ownership is a decisive reproductive component of human capital. In the conditions of the modern world, the permanent experience of the socio-economic and financial crisis, the transformation of values, the population is expected to significantly adapt to the changed conditions of society. All of this requires optimal levels of health and vitality. In this context, health is essential for the full and effective implementation of educational or professional activities.

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