Abstract
From the birth of Human beings they are consuming products for satisfying their needs. Now days, rapid consumption of secondhand product is due to increase in population. Our research aim is to determine the effect of brand, price, risk and seller location on consumer purchase intension while purchasing secondhand products. 200 close ended questionnaire were distributed among the people and 186 received back. By using SPSS linear regression equation applied on data to check the impact of independent variables brand, price, risk and seller location on dependent variable consumer purchase intension. Results shows that brand and price have positive impact on consumer purchase intension while purchasing secondhand products. Marketers can utilize the findings of this research and can shape consumer purchase in tension for second-hand products.
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