Factor Extraction and Bicluster Analysis on Halal Destinations in Lombok Island

Agus Kurnia,Desy Komalasari,Mustika Hadijati,Nurul Fitriyani

doi:10.30812/varian.v4i1.743

Abstract

Indonesia is one of the countries currently developing the concept of halal tourism. Halal tourism includes many variables that are related to each other, which need to be grouped into several main factors that affect tourist visits. This study was conducted to group the variables associated with halal tourism visits to Lombok Island using factor analysis and to classify sub-districts and halal tourism destinations on Lombok Island using the Plaid Bicluster algorithm. Based on the analysis using the main component extraction technique in factor analysis with varimax rotation, it can be concluded that the 9 halal tourism characteristic variables can be grouped into 2 main factors. Furthermore, by using the Plaid Bicluster algorithm, 2 Bicluster were produced. There were 7 sub-districts and 9 destinations formed in Bicluster I, and 8 sub-districts and 3 destinations formed in Bicluster II.

Highlights

The tourism industry which is currently developing is the halal tourism industry, one of which is happening in Indonesia
A year later, Lombok was re-entered into 3 categories, namely the World's Best Halal Beach Resort, Halal Tourism Website, and Halal Honeymoon Destination
The purpose of this study is to group variables related to halal tourism visits to Lombok Island using factor analysis techniques

Summary

Introduction

Lombok, which is one of the islands in Indonesia, has been named the World's Best Halal Tourism Destination and Halal Honeymoon in the World Halal Travel Awards 2015 (Subarkah, Junita Budi Rachman, & Akim, 2020). One of the tools that are useful in grouping variables is factor analysis. Previous research has been conducted by (Komalasari, 2014) regarding the 2012 Visit Lombok Sumbawa tourism program using factor analysis and cluster centroids. The purpose of this study is to group variables related to halal tourism visits to Lombok Island using factor analysis techniques. A grouping of sub-districts and halal destinations in Lombok Island was carried out using Bicluster analysis.

Objectives

Conclusion