Abstract
Anand Agricultural University is one of the premier agricultural universities in India with the aim of providing educational, research, and extension support to the farming community. The university aims to enhance the prosperity of rural society through scientific knowledge and innovation. The study was conducted within the jurisdiction of AAU with a sample size of 240 farmers, found that majority of the farmers (79.58 per cent) had a favorable to strongly favorable attitude towards the university and all categories of farmers had identical attitudes towards Anand Agricultural University which implies that AAU has made significant contribution for the welfare of farmers since its inceptions.
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