Abstract

Background and Objectives: The aim of this study was to establish which motivational, deterrent and socio-demographic factors that would engender long-term commitment to voluntary, non-remunerated blood donation. Study Design and Methods: A cross-sectional sample survey of blood donors who participated in the 2021 world blood donor day in Ibadan, Nigeria, was conducted. Donors filled in a self-administered questionnaire during donation. Data on motivation and deterrent were analyzed using factor analysis. Results: The majority of the blood donors were aged 21-40 years and they had donated 0-53 times in the past. Three-quarters had donated at least 10 times previously. Two dimensions of blood-donor motivation were identified with factor analysis. These were: self-esteem and social reasons (such as the influence of friends and family). The most important deterrent factors for blood donation were ‘hate sight of blood” and time taken to donate. Conclusion: The motivation factors for being a VNRD are related to self-esteem and social factors. We recommend that these factors should be the backbone of campaigns and awareness programme in effort to increase and retain VNRD pool our environment.

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