Abstract
Based on the push‐pull model, the study is aimed at testing 116 China (Jiangsu Province) overseas students’ travel motivations with the methods of factor analysis，ANOVA analysis, and independent t‐test to explain internal and external factors, which influence overseas students’ travel decision, and further improve overseas students travel market. The results show that leisure and relaxation, togetherness and socialization, and knowledge and culture are top three push factors, while special festivals, historical sites, and financial budgets are top three pull factors. Among sociodemographic factors, gender differences, lengths of visit in China, and main income sources have significant differences in overseas students travel decisions. With “One belt, one road” initiative, travel industries should precisely understand overseas students traveling preferences, explore travelling market layout to balance economic benefits and cultural transmission, and develop overseas students’ traveling destination groups.
Highlights
Parallel to communication about goods, technology, and culture, talents, notably overseas students, have become a significant part of floating population in global cultural exchange history
We found that accompany relatives and friends, sharing traveling, and meet social demands are significant and core inner demands for Indonesian overseas students in China
In the process of assaulting travel market for overseas students, we need to stress on construction of cultural value to facilitate experiencing social culture, so that international friendly exchange and building shared future for mankind can be achieved
Summary
Parallel to communication about goods, technology, and culture, talents, notably overseas students, have become a significant part of floating population in global cultural exchange history. Number of overseas students to China has surged since the implementation of Road and Belt strategy [1]. China has become the greatest destination country for overseas students in Asia in the year 2018, with 492 thousand overseas students. The number has increased 1.1 times compared with that in 2009 and has increased 10 times compared with that in 1990 (Ministry of Education of the People’s Republic of China, 2019). Growth rate of overseas students from Belt and Road countries in 2018 has reached up to 13.6% compared with last year (http://www.moe.gov.cn/jyb_xwfb/gzdt_gzdt/ s5987/201904/t20190412_377692.html). It is estimated that China, as a destination country for overseas students, will continue to bring out potential in the future, thereby culture, consumption, education, and life-relevant issues will become topics worthy further exploration
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