Abstract

Abstract Purpose Fact-checking has been changing in recent years from an initial stage in which fact-checkers were more concerned with political discourse to a stage in which combating misinformation becomes the primary purpose. This work examines more closely the standardizing and the customizing aspects of active fact-checking outlets in Portuguese-speaking countries, focusing on the verification methods and organizational models in use. Design/methodology/approach Based on Content Analysis, we collected manually 318 posts during June 2019 from each fact-checking outlets website and then examined each post according to six general concepts: discourse, sources, context, classification, graphic representation, and financing. There were 15 active fact-checking outlets in Brazil (13) and Portugal (2). No active outlets were found in the African countries. Findings Although there is room for inventiveness in fact-checking practices, it is restricted to the classification models adopted and the graphic representation demanded by them. Only two largest Portuguese-speaking countries (Brazil and Portugal) have active fact-checking initiatives during the study period. In Mozambique, we found the outlet named Mozcheck that was inactive with no published content during the research period. From our analysis, we detected a pattern between the type of misinformation and the media to which it is most often linked: false information was circulated mainly in texts, while false contexts were mainly circulated in videos and images led to more manipulated content. In addition, in relation to the sources used to verification of the content, we noticed a large volume of posts relied only on sources came from contacts with press offices – this was especially true for political issues. Practical implications The analyzed data indicates that the standardization tendencies are related to the connection of these initiatives with traditional media. While the contrasting aspects of the fact-checking practices are related to the classification models and the graphic representation created by the outlets. Social implications It indicates that fact-checking outlets is still tied to traditional media in terms of its organizational and institutional business model. Inventiveness and innovation are restricted to the practice of fact-checking conducted by journalists and other professionals. Originality/value This is the first study to compare the practice of fact-checking in Portuguese-speaking countries and, besides looking at aspects of journalistic practice, it also seeks to analyze organizational elements of fact-checking outlets.

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