Facilitators and inhibitors of value co-creation in the industrial services environment

Abstract

PurposeThe purpose of this study is to recognize the facilitators and inhibitors of value co-creation in the industrial service environment.Design/methodology/approachFirst, a systematic literature review (SLR) based on the systematic search flow (SSF) method was conducted, using six databases. Then, the content analysis proposed by Bardin (2011) was used to analyze the selected papers from SLR.FindingsThe authors identified a total of 11 facilitators and four inhibitors of value co-creation in industrial services. The findings show that concerning facilitators, the involvement of actors and synergy among participants reported a higher presence. As for the inhibitors, incompatibility among actors and actors' inexperience in the context of value co-creation were the ones that registered the most frequency.Research limitations/implicationsEven though the SLR covered a large proportion of the studies available, this research may not have enabled a complete coverage of all existing peer-reviewed papers in the field of value co-creation in industrial services.Practical implicationsThis study assists managers in enhancing the performance of the value co-creation process. This is because, by knowing both the facilitators and inhibitors, managers can have an improved understanding of this process, thereby pondering these elements on the elaboration of their strategies and decision-making.Originality/valueThis study is one of the first attempts to recognize both the facilitators and inhibitors of value co-creation in industrial services.