Abstract
Human groups are unusual among primates in that our leaders are often democratically selected. Faces affect hiring decisions and could influence voting behavior. Here, we show that facial appearance has important effects on choice of leader. We show that differences in facial shape alone between candidates can predict who wins or loses in an election (Study 1) and that changing context from war time to peace time can affect which face receives the most votes (Study 2). Our studies highlight the role of face shape in voting behavior and the role of personal attributions in face perception. We also show that there may be no general characteristics of faces that can win votes, demonstrating that face traits and information about the environment interact in choice of leader.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
