Abstract
ABSTRACTThe following study examined how and why nonprofit human service organizations (HSOs) are using social media. Utilizing a cross-sectional survey design, HSOs answered questions that illustrate the adoption and utilization of social media across five dimensions: reasons for using social media, social media practices, frequency, general satisfaction, and future plans. Results indicate that HSOs are generally satisfied with social media, use it primarily to promote their organization and services, and despite limited resources, organizations plan to continue to use social media in the future. A discussion of the findings is given along with implications for future research and practice.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Human Service Organizations: Management, Leadership & Governance
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
