Facebook Page as a Digital Pedagogical Tool in the Business Studies Class

Abstract

Web 2.0 technologies and electronic teaching aids can be used to greatly advance the transmission of knowledge in the school setting. However, the investigation at hand attempted to go a step further by showing the potential benefits of incorporating the Grade 12 Business Studies curriculum into a Facebook page as a digital pedagogical tool to enhance learners' subject knowledge competence and academic performance. An exploratory mixed method research design was adopted. The data was collected using a specifically created Facebook page and an online open-ended questionnaire. Findings revealed the success of the intervention as a supportive teaching strategy and it is suggested that Business Studies teachers should be empowered through receiving training on the use of social media tools in their occupation. Further research is needed across other grade levels or at the same grade level but at other schools to gain an enhanced understanding of learners' responses to Facebook as a supportive teaching tool.