Facebook News Sharing, Hostile Perceptions of News Content, and Political Participation

Abstract

This study explored Facebook users’ hostile perceptions of shared news content and its relationship with their political participation. This study conducted an online experiment with a 3 (news slant: pro-attitudinal, neutral, counter-attitudinal) × 3 (news sharer: in-group, neutral, out-group) between-subjects design. This experiment was administered in the context of the abortion issue in South Korea. Consistent with the hostile media effect, the news slant (pro-attitudinal, counter-attitudinal) of shared news content was found to influence Facebook users’ hostile perceptions of shared news content. Out-group sharers also significantly affected their hostile perceptions of shared news content. However, in-group sharers did not. Furthermore, the effect of Facebook users’ hostile perceptions of shared news content on their willingness for political participation was moderated by their prior minority perception in the general society. Only for Facebook users with high levels of prior minority perception in the general society, their hostile perceptions of shared news content appeared to encourage their political engagement. The implications of these findings were discussed.