Abstract
Facebook is a widely used social media platform where people usually spend a lot of time. Presently, it is considered a great way to outspread information globally through its artificial intelligence-based targeted control. As a result, Facebook also plays a vital role in the expansion of businesses due to its huge number of audiences around the universe. Nowadays to reach these customers very quickly and easily, businessmen around the world are utilizing Facebook as one of the best tools for marketing purposes. In Bangladesh, almost every person who possesses a smartphone or has internet accessibility uses Facebook as their primary social networking website. This frequent use of Facebook should have an influence on digital marketing. In this paper, we have tried to evaluate the influence of Facebook Marketing on customers’ purchase behavior in the context of Bangladesh through an online survey and some face-to-face interviews. Secondary data are also collected from existing research, journals papers, online reports, and websites. After the analyses, it can be stated that Facebook Marketing, having a list of positive customer feedback, has a great influence on customer purchase behavior in Bangladesh. From the positive reviews of existing customers, it can also be said that the influence rate of new customers is very high as well. Keywords: Facebook Marketing, Customers Buying Behaviour, Influence of Facebook Marketing, Digital Marketing DOI: 10.7176/EJBM/13-21-03 Publication date: November 30 th 2021
Highlights
Facebook is a social networking website where anyone can create a personal account very just by providing some basic information
According to figure 4.1, the respondents are mostly from the age group of 25-31 and 18-24 years. This indicates that Facebook marketing has more impact on young adults
When asked how he has been benefited from Facebook advertising, he replied that he had only one cloth shop at the beginning. He added that after getting an idea about Facebook and YouTube marketing he started putting videos of clothes on Facebook and YouTube. He lastly finished by saying that a great response was coming from the social media websites and he has a total of seven shops
Summary
Facebook is a social networking website where anyone can create a personal account very just by providing some basic information. People are spending more time on social media websites than conventional hangouts and meetings In this regard, Facebook is perceived as a great tool of communication that helps to keep in touch with friends and family members quite comfortably Apart from that, marketing communication through traditional mass media is very costly, and very difficult to measure the outcome (Kushwaha B.P. et al 2020). In this regard, social media can provide a wide range of features and a method of direct conversation between buyers and sellers which was unthinkable previously (Huang L. et al 2019; Mulyana A. et al 2020). Mass media are fading away and social media are gaining preference which results in the traditional advertising being moved towards digital media
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
