Abstract
The mass usage of Facebook by the new age public relations (PR) professionals has changed the style of media relations in India. Today, PR professionals use Facebook as a tool for media relations. The study investigates on how PR professionals use Facebook for media relations. The research used survey method to collect information from 60 practising young PR professionals across cadres in Bangalore city and interviewed face-to-face 10 of these PR professionals. The study found that majority of the PR professionals (83%) use Facebook for media relations; they mainly used it to introduce themselves to a journalist, to pitch new story ideas, to chat with journalists, to get journalist’s profile details and for relationship building. PR professionals also used Facebook groups, to get journalist’s contact information, to get information on journalists swapping jobs, networking with journalists, procuring new media coverage opportunities, to share new story angles and for career opportunities.
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