Abstract
ABSTRACT This paper investigates how parties spread news from traditional media on their social network accounts to engage followers. In particular, we address why parties would choose to include in the ‘media digest’ they carefully craft for their followers also content from ‘hostile’ media outlets and journalists. We analyze 4,586 Facebook posts published by the main Italian parties during the 2019 European election campaign, assessing the impact on readers’ engagement of counter-attitudinal and pro-attitudinal content from either hostile or friendly media. Our results show that parties skillfully exploit friendly and hostile sources alike to alternatively engage or outrage their followers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
