Abstract

Subjects studied photographs of faces preselected as likable or unlikable, one at a time, and then they were presented four-face arrays in which the target faces were either present or absent. The subjects were also identified in terms of their tendencies to analyze other people according to personality traits. Face memory was not related to either need-for-cognition scores or ability to form groups of people based on shared features. However, self-reported tendencies to analyze strangers in terms of personality rather than physical features did facilitate face memory to some extent, at least for target-absent cases, and also led to greater confidence about responses.

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