Face-Based Judgments: Accuracy, Validity, and a Potential Underlying Mechanism

Abstract

Despite the pervasiveness of facial inferences, scholars have debated whether our face reflects valid information regarding how we actually behave. Whereas previous research has largely focused on the accuracy of facial inferences, the present research examined the validity of face-based judgments. Specifically, we tested how accurate face-based judgments are, whether the accuracy of and confidence in face-based judgments are associated, and what mechanisms potentially link facial appearance to behaviors (N = 1,386 American and Korean adults). We found that although face-based judgments could accurately predict someone’s behavior (Study 1), participants’ confidence about their face-based judgments was not associated with their accuracy (Studies 2a and 2b). Moreover, Study 3 demonstrated that the accuracy of facial inferences is possibly due to self-fulfilling effects of facial inferences. That is, accuracy is largely driven by perceivers’ beliefs rather than by the direct association between faces and behaviors.