Abstract
The process of having an aesthetic experience is a very complex cognitive phenomenon. Human perception is governed by vision, and visual perception is guided by the attractiveness of stimuli. Visual information covers more than half of the sensory information during an aesthetic experience. It reflects the higher dependency of human perceptibility/cognition on the eye compared to other sensory channels. Thus, eye tracker based evaluation of visual scanning behaviour has emerged as an important technique of aesthetic appraisal in recent years. There is a constant argument over the years that an aesthetic experience of the subconscious brain can be studied from the visual scanning behaviour of the human eye. Hence, the current paper aims to review the scope of eye tracking as an objective way to analyze the visual aesthetics. Following extensive literature search on the topics pertaining to aesthetic perception; aesthetic experience; objective measures of aesthetics; visual exploration; eye tracking variables and its correlation with human behaviour etc., were segregated and presented as systematic manner. The present paper shows the potentiality of the eye tracking research considering the past implications, recent developments, and relevant future growth in the field of visual aesthetic evaluation.
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