Eye-spy wealth: cultural capital and ‘knowing luxury’ in the identification of and engagement with the superrich

Abstract

Drawing upon a wider ethnographic study of superrich lifestyle mobilities, I reflect upon my experiences of working as an assistant within a yacht brokerage during a superyacht sales show in West Palm Beach, Florida. Specifically, I examine the role of dress and appearance in guiding (and at times misguiding) my identification of potential superrich clients during the yacht show. In turn I outline the four-step process utilized by yacht brokers both to qualify the wealth status of a potential client and to successfully engage with legitimate clients. In doing so, I reflect upon some of the constraints of conducting an empirical study of the superrich, including the need to demonstrate sufficient cultural capital of luxury leisure practices and material goods.