Abstract
ABSTRACT Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet users and increasingly contributing to the m-shopping business. This poses the question of identifying factors driving this trend by exploring previous literature. For this consumer segment, extrinsic motivators have always been a priority for adopting and using any new technology established by various information and communication theories (ICT). Furthermore, self-efficacy in using targeted technology as well as facilitating conditions have been equally important. This study, among the first few, tries to understand the extrinsic factors that influence m-shopping trust and m-shopping intention of adults (sample of 712). Mediating effects of facilitating conditions (FC) and perceived self-efficacy (PSE) were analyzed for the relationship between extrinsic motivators and behavioral intention revealing interesting findings. PSE and FC showed no direct effect on the development of m-shopping trust and no mediating effect on its relationship with extrinsic motivator. However, the same was significant for m-shopping intention. The findings of the study show a significant effect of extrinsic motivators on dependent variables.
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