Extremes of Engagement: The post-classical public relations of the Islamic State

Abstract

Article that claims Islamic State operates a rational, modern and systematic process of engagement using digital public relations. Highlights: •Islamic State operates a rational, modern and systematic process of engagement using digital public relations. • The naming system of Islamic State and its ideology are coherent and underpin the recruitment narratives. • The public information institutions of Islamic State combine content production and distribution for recruitment outreach. • Aspects of Islamic State’s communications outreach offers a post-classical template for public relations.