Abstract

It is well documented that U.S. Hispanics tend to give extreme rating scale responses more so than white non-Hispanics (Marin et al. 1992). However, there is no agreement on how to best measure extreme response style (ERS) among Latinos and control for its effects in the data analysis and interpretation. Furthermore, there are a small number of documented cases and academic papers written on the subject, and the few related to U.S. Hispanics are very limited or flawed from a study design perspective. To shed new light, Encuesta, Inc. carried out a small scale experiment within a nationally representative study conducted for its pro bono nonpartisan Americanos Poll series. The study was conducted in such a manner as to obtain proper representation of all U.S. Hispanics by language usage and acculturation level. The findings will provide evidence of extreme response style and highlight differences and possible solutions when conducting research among Hispanics.

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