Abstract
The automotive industry is among the prominent industry contributing to the Malaysian GDP rose by 3.6%, with a value of RM 40 billion in 2016. The automotive industry is one of the fastest-growing economic sectors in all other sectors with the primary purpose of providing safe and accessible transportation for the world's increasing population. The vehicle owner and demand increase, but in the same way, road traffic accidents reported higher each year even though ASEAN NCAP has been introduced to improve the car safety level. Thus, this study aims to investigate further the technology shift and design features as external and internal environmental scanning towards car safety design and manufacturing from car manufacturer perspectives
Highlights
The government has recognized Malaysia's motor vehicle industry as an essential contributor to the economy with its expected contribution of 10% to our GDP in 2020.According to the Motor Trader and the Star Online, vehicle sales in ASEAN will reach 4.7 million units in 2018, compared to 2.4 million units in 2011
Indonesia, and Malaysia are dominating the ASEAN auto market, and the number of the car in ASEAN road is estimated reach to 55 million units [4]
This study explores car engineers' perceptions and attitudes towards car safety and how they transform their understanding of establishing policy and design and manufacture a new car
Summary
The government has recognized Malaysia's motor vehicle industry as an essential contributor to the economy with its expected contribution of 10% to our GDP in 2020.According to the Motor Trader and the Star Online, vehicle sales in ASEAN will reach 4.7 million units in 2018, compared to 2.4 million units in 2011. This brings ASEAN place the 6th rank the most prominent automotive market by 2018 [15].
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